Janey Pakpahan, a wedding photographer who loves capturing the real stories of couples, came to us for a rebrand that shows her support for BIPOC and queer couples who often don’t get enough attention in the industry. To bring out her passion, we came up with a bold and colorful identity using fun patterns and strong typography. We also added some playful elements like retro frames and textures to make her brand unique and appealing to couples who want their love stories celebrated in a real and memorable way.