Cliff is a pizza food truck business serving Al Hudayriat Beach in Abu Dhabi. They are all about engaging and giving a unique experience to their customers by seeing them cooking their pizza in front of them. They want to connect with their customers on a different level. It is not only about good food it is about an unforgettable experience.


3-5 Weeks

design direction:

Creative + Fun

brand core values


Connect with customers, partners, consumers and each other to drive success. 01. Relationships deliver results because we can’t do our jobs without each other.


We lift up our customers and teammates, through positivity, and motivation.


Being truthful, sincere, and upfront with everyone we interact with.


We are focus on making better food and experience —ones that consistently meet our customers’ expectations and are produced with exemplary food safety standards.


We are approachable and we welcome our customers with a smile

Words by
Mae Villareal
CEO & Creative Director of Maevi Creative Studio

“I am truly in LOVE with the strategy!!! Thank you so much. You really understood exactly what I wanted to deliver. Thank you for all your efforts. It is really impressive!”

– Sara Almahari

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