Amara’s aim was to boost Femigist, a holistic brand for feminine care and wellness, through a rebrand that ensures consistency and professionalism. We came up with a bold and lively visual identity to really stand out and connect with the audience, using vibrant colors to show empowerment. The updated branding has a fresh, clean, and gentle look, which gives the brand a unique voice that enhances credibility and likability. This involved revamping the website and creating cohesive branding elements to make a strong, memorable presence in the market.